What is a B2B vertical portal?

A portal is an access point to the Wonderful World of Web without which the world today would again be living in the dark ages.

A portal serves its users with primary features and services, a b2b vertical portal is targeting one industry and has maximum information and penetration of that industry, it acts as a bas for traders, buyers, suppliers and other associates of the industry to access the information about the industry and each other. It becomes a medium to generate branding, inquiries and sales online.

A vertical portal is a trade specific portal which instead of concentrating on 100s of products from variety of trade concentrates only on single trade and its products.

A vertical portal generates very trade specific visitors and there with only very genuine inquiries.

What are the key Benefits of being a member with B2B portal?

B2B portal are absolute necessity of the industry, its not just a fancy idea, the advantages of a b2b portal are numerous depending on the features of the portal but the main advantage of any portal is that it can have immediate impact on the branding and reach of any company involved with it as its member.

# Increase in Sales: 

New Sales from unexpected resources comes through a portal because it has collection of 1000 of WebPages and loads of information and any trade visitor would browsing the portal would try to build relations with some or the other members on the portal and inturn increase the sales.

# Increase in Branding: 

When existing clients or new clients try to search for your company or product and they can't find you but your competitor is present online with website then it leaves very deep impression on the customers, today the trend is if you are missed online then you are missing your business in real world.

There are more traders who prefer to search, surf and source products and companies through Wonderful World of Web then in printed directory or magazines all across the globe, and from necessity it has become a habit of entrepreneurs to search online for every small thing they want - from honey moon package to importing machinery every thing is being searched online.

It leaves a huge dent on the branding exercise of any company when its prospective customer is trying to find them online and they get no information or now website of that company.

Once online the company's brand reaches the niche market across the country and globe and creates more brand awareness.

# Cost Savings:

Online advertising saves a huge amount for any company who can use the targeted online advertising at the right places and right way. It is a proven fact that B2B portals usually generates unexpected inquiries and results from across the globe with very little investment. WWW is spread across the globe and country and any company trying to advertise across the globe or across the country would end up investing 1000s of time more money then their online campaign.

Other major benefits include:

Low customer acquisition cost Effective portal branding on the Internet will help to attract customers from new sources. The cost of acquiring customers through online channels is always cheaper than other traditional methods.

Community participation Company buyers and sellers can create communities surrounding the B2B portal's discussion board. This helps getting valuable feedbacks on time, building new partnerships using the networking ability of a community, and disseminating important information to members easily.