Regardless of whether you have a mom & pop business, or a fortune 500 company, you may have run into video marketing and I’m sure you’ve considered using this method to improve awareness of your brand. And you’re right, video marketing has without a doubt helped countless of businesses to:
1.Increase brand recognition
2.Explain product and services profile
3. Improve site traffic (if you still don’t know, Forrester Research found that videos were 50x more likely to attain an organic first page ranking than normal text pages!)
However, one should ask, is video marketing the best fit for your company? Can you be sure that it is? Below are a few thoughts/question you may brood over:
1. Is your company involved in educating people? Quite simply, are you a firm supplying educational material to people? If that's the case, then video marketing is for you. Plain text can help but bore some individuals. Using a video tutorial, you are able to carefully demonstrate step by step what to do to your viewers. In just a few minutes, you'd have educated a person in a shorter time than reading a guide.
2. Do you have a product or a service you’d like to show the world and photographs just won’t be enough? For example, if you’re a web design company and you’d like to show the backend of any website you are building, and you realize a video would perfectly illustrate what you’d like to convey to your customer. The attention span of a person these days is quicker (everyone wants everything fast - fast internet, fast car, fast everything). They won’t have the time to read all that jargon, and would prefer a quick 2 minute video to understand the products or services you are offering.
3. Do you have a product that would be better left shown than just explained by ordinary text? For example, you have a video capture product and you know a text manual just won’t do. So you shoot a quick video to exhibit the way you use your product. Fast, easy, and also gets to the point. Imagine if you had to screen capture everything - just how long would that document be?
4. Do your customers normally question your products and services and you as the owner of the business would like to handle it personally? Dealing with it personally by way of a video clip would only work in your favor. It can create an opportunity to show your clients just how much of a hands-on owner you are, and at the same time engage in a dialogue with your clients. Be it a video to talk about a product you sell, or to simply thank them for their loyalty.
Mixing up your business strategy with a bit of video marketing is certainly the right choice for a lot of businesses. And it fits to a tee. Video marketing has numerous functions in a business - from coping with public relation problem, to presenting your products and services, it is your decision to take advantage of it. A word of advice though - remember that it isn’t enough to just have a video, you must make the effort to be creative and progressive with your videos. You don’t want to have a company video that nobody has seen except your own employees.
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Dec 23, 2011
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