Getting Started - Develop Purpose Statement

When you are you ready to begin a Web site project, the very first thing you should do before you think of designing the site is determine the ultimate purpose of the site. Starts weigh a few simple questions: why are you building this site? Will the site be professional, fun, silly, or informative? Will the site sell products, services, information idea, or some combination of these things? These are the kinds of questions you need to ask yourself right now, so read on.

Keeping up with the competition

The short answer to Why build a site? Is that these days anyone who owns a business and wants to be taken seriously by savvy consumers should have a web site. If you agree whit the premise that, to be competitive, every business needs a web site, you will next need to figure out the site main purpose. This step is often where you will start your work as web designer.

For the longer answer to Why build a site you need to follow along as I take you on a quick walk down History Road: Since the boom of the Internet revolution in the late 1990, every big company with a Brick and Mortar store learned that having a web site would instantly make their products and services available to millions of site visitors each day. New web sites sprouted up daily as more and more people purchased computers, learned how to use them, and began searching, finding, and buying the products and services they wanted online.

As the internet continued growing in popularity .So did the idea that selling products and services exclusively online was a visible new from of running a business, mainly because it entirely negates the need for costly store overhead, Which in turn can increase profits.
Today, most businesses either have their own web site, are in the process of creating one, or are in desperate need of having their current site redesigned and improved upon. People create web sire to promote business services, sell products, share information, provide free resources, offer contests coupons and more.

Developing a purpose statement

Use the answer to the preceding questions to begin forming a vision of how the site will look and function. For example, a realtor’s web site that markets rental properties and realty services will necessarily look and function much differently than a nonprofits site for railroad veterans or one that showcase a watercolor artist’s portfolio.

Take a moment to think about the purpose of your web site projects and record your answer in the space provided here. If you don’t have a project in mind, pretend you’re planning a site for a marketing consultant who promotes art book. Whatever your particular answers happen to be, turn them into a purpose statement that you can keep handy throughout web site Search Engine Optimization India .