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How To Get A Reporter’s Attention For Your Book -
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?

In my 15 years as a magazine journalist I’ve fielded hundreds, if not thousands, of such calls. The following tips are what I’ve told many authors and publicists. The ones I eventually wrote about are the ones who listened and learned from the conversation.

1.) Ask If the Reporter Has Time to Speak to You

Make “Is now a good time?” the first question you ask when you get a journalist on the phone. Don’t assume that if he or she is busy, they won’t answer the phone because sometimes a reporter on deadline has to pick up. They might be waiting for confirmation from a source or to connect with a colleague in the field, and Caller ID doesn’t always give enough information for proper screening. There were many times when I was on deadline and answered my phone only to find, to my chagrin, a non-stop pitch on the other end. But the callers who impressed me would ask immediately if I was on deadline. All I had to say was “Yes” and they’d say they would call me in another day or so and hang up. Totally cool. I made sure I made time when they did call back. Sometimes I even checked my mail to see if I could find the caller’s press release so I would be ready for our talk.

2.) Understand This: The Fact That You Wrote a Book is Not a Story!

You may have written the best book in the world, but unless you’re Stephen King turning to pulp fiction (as he did recently) or Terry McMillan publishing your first novel in several years and getting divorced at the same time (as she did recently), you and your book are not a story. I’m sorry but that’s the plain truth. Of course if you land on the bestseller lists then we’d have something to discuss. There is one instance, however, when you would be a story and that’s when you…

3.) Connect to a Story Already in the News

When promoting your book you should be reading the newspaper and watching the news (local and national) daily. You’re looking for stories related to the subject matter in your book. Ideally you would have something to say and you would offer that up to a reporter. For instance, if you’ve written a book on cronyism in official government posts you could have put out a press release and called up a reporter during the Hurricane Katrina disaster with information such as, “This kind of cronyism has caused mishaps in government response before. I can tell you how it happens and where it has happened before.” The press release would list the details in easy-to-read bullet points. It would be easy to see you’d make a great interview subject.

This can work for novels as well. Alice Sebold’s The Lovely Bones is an exquisite book in its own right, but it got a huge publicity boost because it happened to get published at a time when several stories of missing girls were in the news.

4.) Ask What the Reporter is Working On

If the reporter isn’t interested in your story, don’t just cut and run. Engage the person in a friendly conversation and find out what types of stories he or she is working on for future issues. This way you get to cultivate a relationship–important because good media contacts are difficult to come by. You’re also learning what is newsworthy so you can either tailor your message for other outlets or come back to the reporter when you do have information he or she can use. I used to love it when the latter happened–it made my job easier!

One last note: Always follow up on the press releases you send out. You might be thinking, “Well, if they’re interested they’ll call” but nine times out of ten it doesn’t work that way. Your press release could be in the mailroom, in someone’s office under a pile of papers or in the garbage unopened. It definitely hasn’t been read! Don’t be afraid to make the call. Whatever the outcome, at the very least you’ll be able to use what you learn for your next publicity effort.

© 2005 Sophfronia Scott

Author and Writing Coach Sophfronia Scott is “The Book Sistah” TM. Get her FREE REPORT, “The 5 Big Mistakes Most Writers Make When Trying to Get Published” and her FREE online writing and publishing tips at http://www.TheBookSistah.com The Book Sistah, 230 South Main St. Ste. 319, Newtown, CT 06470 203-426-2036, Info@TheBookSistah.com

Change Your Child’s Behavior With Positive Reinforcement
by Destry Maycock

Think about your interactions with your children today. How many things did you notice they did wrong? What did you do or say to them because of their wrong doings? Have they engaged in the same kind of behavior before?

What did you do or say the times before? Is it working? How many things did you notice your children did right today? If you did take the time to notice, what did you do or say to them? Did you praise or reward them in some way? If so, then read no further and keep up the good work. If you could use a little work on doing this, then read on.

Let’s face it. We parents often neglect to notice the positive things our children do. Rather, we tend to focus on our children’s negative behaviors, because they either annoy us or otherwise make our lives difficult. Have you ever heard the phrase, “that which gets noticed gets repeated?” If all we ever notice is the negative things our children do, then why would they do anything different? It is as if we program our children to believe “if I’m only noticed when I do something wrong, then so be it.”

It is just as important, if not more, to notice our children’s positive behaviors. Remember most behaviors are controlled by their consequences. Some may believe rewarding kids for positive behavior is bribery. We all receive rewards daily for doing things well, at work, at home, and at play. These rewards often motivate us to continue the behaviors for which they were received. Where parents use rewards ineffectively is when they give a positive consequence to stop an inappropriate behavior. For example, “I’ll give you a cookie if you stop whining.” This only encourages the inappropriate behavior. Where as rewarding kids for their positive behaviors is quite the opposite and much more productive.

Using positive reinforcement to strengthen a desired behavior is easy. Just watch and wait for the behavior to occur then reinforce it with praise, a pat on the back or a special privilege. It may go something like this, “David, I really appreciate how you came in the house when I asked and you even did it without a big hassle. You should feel good about being able to do that.” How about, “Wow Jamie, your bedroom looks awesome. You must have worked really hard on it. I bet you worked up a healthy appetite. Why don’t you decide what we have for lunch today.”

Focusing on your children’s positive behaviors could be the most productive parenting change you make if you don’t already do it. Chances are you have been trained like the rest of us to only call attention to the bad things your kids do. This phenomenon isn’t found solely in the parent/child relationship. It is also prevalent in spousal, sibling and employee/employer relationships. When was the last time your boss called you into his office and asked you to shut the door? Was it because he just wanted to tell you what a wonderful job you are doing and how valuable of an employee you are? If so, lucky you. More than likely, it was because he wanted to talk to you about something he thought you could do better or you were doing something wrong. People tend to take positive behavior for granted and punish negative behaviors.

Some parents find it helpful to make a note and put it where they can see it often. The note might read, “notice the positive” or “catch’em doing good.” You may also want to consider using a jar of consequences, a parenting tool that parents can use to help them focus on and reinforce the positive behaviors their children exhibit.

Catch your kids being good. It could have a profound affect on the atmosphere in your home. Whatever it takes I assure you it will be worth it.

Destry Maycock, MSW has had over eleven years experience working with children and families as a professional social worker. Destry has helped hundreds of parents solve a variety of parenting challenges and strengthen their relationships with their children. Destry enjoys developing tools that help parents with the difficult but rewarding duty of raising children. His most recent creations can be found at http://www.parentingstore.com

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Passing The CCNA and CCNP: Home Lab Shopping On Ebay
by Chris Bryant, CCIE #12933

Whether you’re just getting ideas for your Cisco home lab or adding to your existing lab, ebay is a great place to get ideas for your lab as well as pick up some great bargains.

Of course, the internet being what it is, there are always going to be a few people looking to take your money while shipping you inferior merchandise, or worse, no merchandise at all. While these “dealers” are in the minority, you still need to be careful when purchasing Cisco equipment on ebay. In this article, I’ll give you several tips on browsing ebay ads for home lab ideas, and a few things to look out for when purchasing equipment on ebay.

For those of you just starting your Cisco certification pursuit, the idea of purchasing a home lab kit — a set of routers, switches, and perhaps some cables and study guides — seems like a good idea. Instead of putting your lab together one piece at a time, these kits allow you to get a head start on your studies.

One thing to watch out for in these kits is outdated equipment, or the inclusion of outdated study guides. Often, vendors will use these kits as a way to get rid of unwanted inventory.

The Cisco 1900 family of switches falls into this category. A recent search on ebay for “ccna lab” showed seven different CCNA lab kits that contained 1900 switches. The problem here is that the current CCNA exams do not test on the 1900 switches, which are menu-driven and do not have an IOS. You’ll need to be well-versed with switches that do have an IOS, such as the 2950s.

The plus side here is that you will probably save money by using 1900 switches. If you’re on a tight budget, having a 1900 switch is better than no switch at all. If at all possible, though, get a Cisco switch with an IOS.

The cables and transceivers included with these kits are generally exactly what you need to set up that particular kit, and this can be very helpful to those CCNA candidates who are new to the various cables needed to physically configure a home lab. Just make sure you’re not buying a kit with 10 transceivers (used on AUI ports) when you’ve only got two routers with Ethernet ports.

Watch out for kits that include outdated study guides. I’ve seen four-year-old CCNA books included with some kits. If you already have your study guides, feel free to ask the vendor how much the kit costs without the books.

That leads me to the most important point. Get to know the vendor before buying anything. Visit their website and check their ebay feedback. If buying from an individual as opposed to a reseller, find out what conditions the router or switch has been kept in, and make sure to define the terms under which they will accept returns. There’s nothing wrong with buying equipment from someone who’s selling their CCNA/CCNP/CCIE home lab, but just make sure you ask the right questions first. Professional resellers generally have their return policy right in their ebay ad; if they don’t, ask for a copy.

Building your own CCNA and/or CCNP home lab is a little intimidating at first, but speaking as someone who has climbed the Cisco certification ladder from the CCNA to the CCIE, I can tell you that it is the best investment you can make in your career. Use a little caution, ask the right question, and soon you’ll be leaving the world of “router simulators” behind - and you’ll be developing your skills as a true professional should: On real Cisco routers and switches!

Chris Bryant, CCIE #12933, is the owner of The Bryant Advantage (http://www.thebryantadvantage.com), home of free CCNA and CCNP tutorials, The Ultimate CCNA Study Package, and Ultimate CCNP Study Packages. Video courses and training, binary and subnetting help, and corporate training are also available. Pass the CCNA exam and CCNP exams with Chris Bryant, CCIE #12933!

For a copy of his FREE “How To Pass The CCNA” or “How To Pass The CCNP” ebook, write to chris@thebryantadvantage.com!

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5 Great Tips To Make Your Goals Your Reality
by Dave Saunders

Goals are a great tool for motivation. But if you don’t use them correctly, they can also be a source of frustration. Goals are only empowering if they are used properly. So how do you make a goal into something that is a benefit for you?

Goal-setting strategies are important especially for to help you create the type of success you desire and deserve. Here are five goal-setting techniques to help you realize them.

1. Balance Your Goals: In your life you will have personal development goals, personal finance goals and things goals. Don’t neglect any of them. It is ok to want things, but don’t forget to balance those pursuits with your own growth as a person. All of these goals are important so be clear about all of them and make them real for you.

2. Plan Actions From Your Goals: Goals are not items for your to do list. Your goal is what you are striving for. Plan specific actions that lead you towards those goals. Use the goals to provide your compass for those actions. When you plan actions for the day you can easily tell if they’re going to be effective if you have clear goals to compare them against.

3. Share Your Goals: If you were an archer, would you keep it a secret that your goal is to hit the bull’s-eye? Too many keep their goals a secret. Share your goals with people who will support and encourage your aims.

4. Write Down Your Goals: Make your goals real by recording them. Put copies of your goals on index cards and keep copies in the car and in the bathroom and review them regularly. Make them the center of your focus. Don’t just set them and then ignore them. Your goals are like a compass to tell you which way to go. The exciting part is that you get to chose the alignment of your compass.

5. Don’t Give Up: Your goals and the actions you take to get them are different things. Don’t be afraid to try something, fail and try something else. Take effective and massive action to meet your goals and understand that any true goals will take many steps to achieve. Sometimes you will make a misstep, but that doesn’t mean there’s anything wrong with the goal. Everyone makes mistakes, but it’s only those who abandon their goals who don’t achieve them.

Dave Saunders is an author and speaker on motivation and finding balance between body, mind and spirit. Visit http://www.the-time-management-guy.com and receive free time management and goal setting tips.

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Avoiding Bad Credit and Repair
by Keith Gloster

Copyright 2005 Keith Gloster

Staying in contact with your payments each month can help you avoid bad credit. If you research the marketplace before coming to a purchasing decision, you are well on your way to avoiding bad credit and repair credit hassles.

You want to consider all applications, including credit cards, student loans, mortgages, and car loans carefully to avoid being overcharged. Making the wise decision ahead of the game is the ultimate solution to maintaining good credit.

Most people when taking out a home mortgage loan are not aware of the options available to them. Many will walk in the bank door, fill out the application, and accept the terms & conditions when offered to them.

If you ever heard the many reports that swept the pages of newspapers, television and other advertising sources…families and individuals are filing bankruptcy because they cannot afford their homes anymore. This is because these people did not take the time to check the marketplace first and searching the options available to them.

As you can see, the millions reported are in debt and searching for a way to repair their credit. The solution then to avoiding bad credit and repair is to research, invest wisely, make good decisions, and budget. Being informed and educated is two of the best tools offered to us.

There are mortgage loans that offer overpayments and underpayments and these loans include vacation packages and lump sum payments to the borrowers. There are also other loans available that offer low mortgage monthly installments and low interest rates with insurance policies attached that will pay your mortgage if you are sick, unemployed, in an accident and so on.

On the other hand, there are mortgage loans that have high interest rates, high mortgages, and balloon payments attached. When balloon payments are attached to home mortgages it is almost guaranteed in a few years you will be searching for a solution to repair your credit.

There are very few home lenders willing to tell you the truth about the variety of home loans available. Most of the lenders are making money and you are a source of income. It is important to scope the terms & agreements carefully as well as reading all fine print on any loan contract before you sign. If you want to avoid bad credit and repair, you want to stay on the right path.

Loans are agreements that are made between two parties and attached are interest rates and other fees. If you are applying for a home loan and want to avoid bad credit, it makes sense to learn what the fees include and how much those fees are.

Anytime you take out a mortgage loan there are upfront fees attached. In some cases, you can get a home for little or no cost. Searching the marketplace can save you time and money.

Keith Gloster is the author and publisher of a brand new, eye-opening and timely guide to credit repair and debt consolidation. “A Guide to Credit Repair” will show you how to repair your credit from all unforeseen circumstances such as divorce or even identity theft. To get your copy today which includes 3 additional bonuses, visit: http://www.mortgagesforcash.com/credit-repair.html

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Stopping Spyware From Stopping You
by Adrian Zhu

Spyware can be a real time waster. It makes its way onto your machine, usually without you knowing it, and eventually becomes a problem which causes you stress, costs you time and money and possibly leads to even worse consequences if not dealt with quickly. Learning how to eliminate spyware before it becomes a problem is critical for every computer user today.

Spyware is written with the intent to intercept or take partial control of your computer without your informed consent or knowledge. While the name suggests it is created to simply spy on you, spyware also refers to software that subverts the operation of your computer for the benefit of someone else. While the motivations of those who write software like this is beyond the scope of this article, it is important to at least understand that spyware certainly does not exist for your benefit and you should take regular steps to remove it.

By using a simple spyware scanning program, detection and removal of spyware is generally a quick and painless process. Instead of waiting for the results of spyware on your computer to become a problem, run a spyware scanner at a regular schedule to find and eliminate spyware software that has found its way on your computer. It typically is something you can start and leave running on your computer without any intervention on your part. If you look at it this way, keeping your computer safe, and operating at its best shouldn’t take more than 5 minutes of your time a week!

New spyware is created constantly and your spyware scanning software should have a simple way to check for updated information to detect the latest threats. Again, this process is usually automatic and should require very little intervention on your part. Be sure to choose the option to check for updates in your spyware scanner before you scan your computer. This simple two step process will help ensure that you are always free from the latest threats.

It is unfortunate that it is necessary to deal with threats like spyware, adware, viruses and Trojan horses, but it is a simple reality. Fortunately there are excellent programs out there that will work to protect you from these threats and allow you to focus on the fun, enjoyment and utility your computer should offer you. By taking a few, regular steps to maintain your computer you will keep it running better longer. Just like a well-maintained car.

Ardian Zhu writes about spyware at http://www.preventspyware.net

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In Sunday, November 6, newspaper, The Usa Today Weekend section is carrying a full fold page poster of Harry Potter. with Daniel Radcliff’s autograph printed on it.

On the opposite side is an article. With a teaser about the upcoming movie, there are three secrets for the three posters which include, posters of Harry, Ron and Hermonie. Different posters have been inserted into different areas of the country.

If you want to receive all three posters, the article tells you to go to Usa today to enter a contest to get all three. That is http://usatoday.com

Of course, as you will figure out, this a way for them to grow an email list of Harry Potter fans. They ask for full details, address, phone number etc.

But if you have a Harry Potter fanatic in the family like I do, you might want to go visit your local store and pick up a copy of todays paper. My daughter is very glad I did.

Kindest regards,
Laurie Meade

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How To Get Noticed By Editors And Publishers: Make Your Strengths Shine by Shelley Wake

To be a successful writer and get noticed, being good often isn’t good enough. You have to shine. You have to have something that puts you above all others. Of course though, nobody is perfect. Everyone has faults and flaws. But everyone has talents and abilities too. What’s your talent?

Find your talent and focus on it. Develop it. Showcase it in your writing so it really shines through. Remember, one thing that stands out is far easier to notice than ten things that are good, but not great. Make sure your best skill stands out.

Stacey’s Story: Start With Something Special

I had my breakthrough while taking a break from writing. I was watching the movie Bring it On and decided to watch the bonus features. One of them was an interview with the director and he talked about how the screenplay got noticed because it opened with the cheer song. That stood out, that got their attention, that made them want to read the rest. I decided to take the same approach. I took chances with the start. I started with a letter, a poem, a snippet from a diary. It must have made the difference because with that one change, a manuscript that had been rejected 14 times got purchased. –Stacey, Novelist

Carmen’s Story: Use Your Strengths

I was told by my teachers and by readers that my dialogue was really strong. So I decided to stop hiding it away and I put it right out front. I made the first chapter of my novel almost all dialogue. It got the attention of an agent, who has since told me that the individuality of the first chapter told him that he had found a new writer with a clear sense of style. He took me on and is now trying to sell that sense of style to publishers. Even better for me, he’s not just trying to sell my first book, he’s trying to sell me as the next new thing, a young writer to look out for! –Carmen, Novelist

Editor Says: “Forget Modesty”

Writing is not a business where you can afford to be modest. You have to get in there and show what you’ve got. Whatever you do better than everyone else, show it off. Build your work around your best skill. Otherwise, you’re going to be lumped in with the rest of the writers that are good, but don’t stand out. –James, Editor

Editor Says: “I’m Looking for One Thing”

Many writers make the mistake of trying to show me everything they do well. Forget it. I’m glancing at hundreds of manuscripts a day. To catch my attention, you have to hit me between the eyes with one strong point that I can’t not notice. There will be time later to show me your other strengths. For the first contact, focus on making one clear point about yourself and make it a good one.
–Darryn, Editor

Susan’s Story: Is it Really a Flaw?

In the early days of Susan’s career, everyone advised her that she relied on dialogue too much. So she cut out the dialogue. She kept writing but found her work lacked energy. Years later, she decided to ignore all the advice. The novel came naturally to her and it was almost all dialogue. The book reviews praised her unique style and voice. Susan learned her lesson—never suppress what comes naturally to you. Remember, what comes naturally to you might be your greatest gift, not your greatest flaw.

Top Six Ways to Find Your Strength

1. Ask other people what stands out about your work.

2. Read some of your best work and make a list of what makes it good.

3. Read through the contents of a book about writing and ask yourself if there is an area you are good at.

4. Think about what other people have said about your work. Are there any comments that keep being repeated?
5. Ask yourself what you care about when you write.

6. What do you like about other people’s work? Often the things you notice in other people’s work are also the things that you are good at.

This article contains a tiny portion of the great advice Shelley Wake learned when she interviewed hundreds of editors and writers for “Kick-Start Your Writing Career.” The book is packed with smart, practical, proven methods guaranteed to get you noticed, get you published, and get your career moving. Link: http://www.writingstuff.com/fs01m.html

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How to Craft a Series of Bestselling Titles from a Single Topic
by Jim Green

During the past ten years I have authored seventeen traditionally published niche non-fiction books, all of which (save one) have achieved bestselling status in their respective genres.

Here’s the thing though; I have used only 2 topics to produce 16 bestsellers.

How do you do that; craft a series of titles from a single topic?

It’s a little-known technique that dates back to the dawn of literature and is used by all bestselling authors either consciously or unwittingly.

And when you know the secret, you can also use this technique in writing fiction.

It has a lot in common with what the late great Alfred Hitchcock called the ‘McGuffin’;
the singular device he employed in all of his screenplays.

Hitch reckoned that everyone is looking for something whether they are watching a movie or reading a book and when you discover what people are searching for in your particular niche you will be well on your way to writing a successful book in record time.

And when you’ve done it once, you can do it all over again - as many times as you like.

Although considerable mileage still remains in the 2 topics I used to produce 16 bestsellers, I decided eighteen months ago to research a third topic for its McGuffin potential and the result was “Your Retirement Masterplan” (How To Books ISBN 1857039874) published in October 2004.

This title currently ranks No.7 out of 3328 competitive titles on Amazon.co.uk and is due for a 2nd upgraded edition in February 2006; to be followed by “How to Earn Money in Retirement” (How To Books ISBN 1845281128) in April of the same year.

But the McGuffin on this third topic is only just starting to bite…

I also have signed contracts for these forthcoming titles:

1. ”Maximising Mindpower to Enrich Your Retirement” – Publication date 2007

2. “Give Your Mind a Daily Workout in Retirement” - Publication date 2008

3. “101 Retirement Holiday Options” - Publication date 2008

4. “101 Projects to Spice Up Your Retirement” - Publication date 2009

5. “101 Online Venues for Stimulating Retirement Interests”- Publication date 2010

6. “Chronicling Your Lifetime Achievements in Retirement” - Publication date 2011

7. “Achieving Your Greatest Successes of Retirement” - Publication date 2011

Have you guessed the secret yet?

There is no end to its power in producing bestsellers and if you would like to incorporate it in your creative writing, you will find out how in the website featured in the resource box below.

Jim Green is an entrepreneur and bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://1st-creative-writing-course.com

Revealed: The Ultimate Lead Generation Tool
by Peter Lawlesss

There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.

Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about this method, is that less than 1 in 10 companies have implemented a formal approach to this powerful profit boosting tactic.

Create a Referral Strategy

The strategy that I am referring to is a referral strategy. Most importantly, ask them for a referral!For those of you married or with partners, think back to when you met them. Were you with someone you know, was there a connection to someone you know – or were they complete strangers that you just walked up to?

Most businesses will tell you that they do really well due to word of mouth. How well do they do? Most can’t quantify it. In addition very few have implemented any formal process or strategy to ensure a referral system is in place.

A Referral Strategy in Practice

Let me share with you a simple strategy, which was put in place by a service garage. You should strongly consider a variant of this strategy for your own business. The garage owner created a simple card, which outlined in 5 short bullets, why they were a great place to get your car service done.

They gave this form to all people who had just had their car serviced. There were two blank spaces on the form. The first one entitled the person whose name was filled in to a 10% discount on their next car service. The second space was for the person who had just had a service.

If the card was used, that person then got a 10% discount as well. In other words there was an incentive to pass on the referral. In addition, there was also a strong subliminal message to the person being referred. They were being told that not only had the referrer had their car serviced and that they were happy with it, they also were prepared to go back again to get their 10% discount.

Create a Referral Strategy Today:

1. List all of your existing customers and categorize them by niche.
2. Ask yourself, what incentive you can give them to send you leads.
3. Set yourself a target of how many referrals you are looking for from each customer.
4. Do it, and measure it.
5. Once you know what works, and what doesn’t – modify your system accordingly.

An opportunity lost, could be an opportunity gained.
There is one other great place to get referrals. And that is from the prospects that don’t become customers. Let’s assume you lose the sale, for whatever reason. You must remember that there is actually good in all people! When they tell you have lost, be nice and understanding, you may do business again at a later stage. Most importantly, ask them for a referral. The chances are, human nature, will kick in and they can absolve their conscience by giving you a referral.

Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing – http://www.3r.ie . For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.

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