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You Gotta Have Goals !
by Robert A. Crutchfield

I’ve always found it interesting that a ship cannot be steered unless it is moving at a certain minimum speed. Those who navigate everything from small to massive ships call this “steerage.” Steerage is the exact point at which choosing a ship’s direction becomes possible. Of course a ships’ pilot also has charts, other publications, and a variety of tools to help him know in great detail where the ship should go. As people goals are what give momentum and motion to our movements, goals are how we know where to go, how far we have been, and how far we have yet to travel. Goals are the human equivalent of the navigators charts,and tools.

Where do we get out goals ? The best goals come from within ourselves. Goals that come from external sources are rarely truly motivating, or effective. Goals also require some thought. Developing good, life changing goals requires digging deep into what really means anything to you, and what you genuinely want to accomplish. I want to spend the rest of this article discussing some things you should look for in goals that will have true power in changing your life.

GOALS SHOULD BE ATTAINABLE

By attainable, I mean goals have to be realistic. After all goals are a tool to use in achieving success, they are not meant to be pipe-dreams ! Improving your sales 500% in the next year for example would be an example of an unrealistic goal. On the other hand a 20% sales increase may be very much within your grasp.

GOALS SHOULD BE SET HIGH

Look at our previous example. A one year sales increase of 20% could look pretty good if last year sales,were flat. The same 20% increase in sales would look pretty pathetic if last year,sales doubled. Only goals that are set high will drive you to success. Whatever you are trying to accomplish your goals should be set toward the top of what is possible not the bottom. At the same time don’t be too hard on yourself if you don’t always make it all the way to your goal. In fact if you always easily make your goals, I guarantee you aren’t setting them high enough !

GOALS MUST BE MEASURABLE

“ I want to sell more widgets.” or “ I want more free time this year.” are powerless goals. “I want to spend 8 more hours a week with my family.” is an example of a goal with life changing power. It is specific, identifiable, and measurable. You in fact will be able to know the exact moment this goal is reached. What a rush ! Try this, show your goals to a mentor, coach, or colleague. If they can’t tell you exactly what you want to accomplish without further explanation, revise your goals.

GOALS MUST BE PERSONALLY MEANINGFUL

Making more money won’t drive you to success if what your really want is more time with your family. Goals that matter mean more to you than anybody else. They are tied directly to what you want, to what makes you happy. If you cannot get absolutely passionate about your goals, if they don’t have you jumping out of bed in the morning, they’re wrong. Other people may be able to define your goals if you let them, but they will never be able to define your true happiness. Without what makes you truly happy, you can never be truly successful.

GOALS SHOULD HAVE VARYING TIME HORIZONS

Powerful life changing goal making involves short, mid and long term goals. Different people have different ideas on the time frames involved, but here is how I look it. Short term goals can be accomplished this month. Mid term goals can be won within a year. Long term goals are things like earning a college degree, that can take more than a year to attain. Its also important that at least some of your short, and mid term goals build on each other to reach your long term goals.

GOALS NEED TO BE VISIBLE

Making goals will not do any good if they get shoved in a drawer, or buried on your hard drive somewhere. Make a list of your goals and put them somewhere you will see them at least daily. Better yet put each goal on a separate index card, and post them all over the place so you will constantly be reminded of one goal ,or another. All of us take in way to much of other people’s garbage everyday. Why not counter this “negative programing” with reminders of what it it that you want ? Want to do even better ? Get yourself an “accountability partner.” Somebody you trust , and share your goals with. The best accountability partner would be somebody with similar goals. If your really lucky you can find a mentor who has gotten what or where you want. In fact this does not even have to be a single individual. A support group, or personal “board of directors” would have an even more profound, powerful impact on your ability to reach your goals.

GOALS NEED TO BE REGULARLY REVIEWED

Circumstances change, goals get achieved, new opportunities crop up. Beyond all this we can’t loose sight of the fact that goals are intended to keep you focused, motivated, and moving forward on those things you use to define your personal success. Short term goals should be reviewed at least monthly. All others need a good going over every 60-90 days.

CONCLUSION

Its nearly impossible to get what you want, unless you know where you are, where you are going, and how to get there. That’s why everybody needs goals. Good, powerful goals are the roadmap to your success, no matter how you choose to define it. Believe me, nothing creates more powerful more life changing goals than beginning with what you want the most. Search your heart and figure out what that is. Find out what it takes to get there. Develop high, specific, meaningful, goals you can be passionate about daily. Then all you have to do is, go get it tiger !

Robert A. Crutchfield is President of Kingdom Relationship Ministries. He works as both a minister and a life/success coach. He is a Brainbench Certified Trainer, and holds the Competent Leader designation from Toastmasters International. His articles on a variety of subjects have been read in dozens of countries. For more information and a free personalized report to help with your goals, visit him at www.kingdomrelationships.or

Article Source: http://articles411.com

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Boosting the Sales of Your Internet Marketing eBook or Any eBook
by Christopher Enders

When you put your all into learning something that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you’ve gained knowledge and experience writing and selling an internet marketing ebook might be a good opportunity for you.

In order to make money in ebook publishing, you have to have a product that people want. How-to books that fill a need are undoubtedly best-selling ebooks. An internet marketing ebook falls into that category.

There is nothing worse than an internet marketing ebook or how-to ebook that is filled with junk. Thus, in order for your internet marketing ebook to be a best seller, it has to offer useful information. If it doesn’t, you’ll get return requests and charge-backs left and right. Besides, if you don’t have quality content in your internet marketing ebook, you can’t comfortably offer a money back guarantee which is actually a vital aspect of marketing ebooks for profit.

Every ebook, especially an internet marketing ebook, needs to have a clear purpose before you begin to write it. Decide who your target audience will be - who will buy your book? Selecting a niche market to sell your internet marketing ebook to is half the battle. When you narrow your market rather than trying to satisfy the masses, you will have a much higher quality product and less competition. The trick to producing a best seller is to provide a solution to an existing problem that isn’t effectively solved by numerous competitors.

Add value to your internet marketing ebook by offering freebies as bonuses for buying the ebook right away. A customer’s perceived value is very important. Examples of bonuses might include things like a report on how to set up an affiliate program for an ebook, how to manage a pay-per-click campaign, or how to write results-oriented sales copy for an internet marketing website.

Realize that if your internet marketing ebook is going to make money, you’ve got to apply the internet marketing principles that will get your ebook noticed, walk the prospect through the sales process and close the sale. The first principle is driving traffic to your website. Whatever internet marketing techniques you use to accomplish that, targeted traffic is vital. Once you have visitors at your website the sales process kicks in.

Long-copy sales letters are undoubtedly best for selling an internet marketing ebook or any other ebook for that matter. Short copy just doesn’t cut it. You see, when you are selling information products online, like an internet marketing ebook, you don’t have the advantage of a face-to-face sales opportunity. Your web copy has to accomplish the sales for you.

To close the sale, the copy must convey a unique selling proposition - one or more things that stand out apart from your competition. It has to be attractive and compelling to your well-defined target market with headlines and subheads that grab attention by stating the product’s benefit or solution, or invoking curiosity. Your pricing strategy and relative bonuses must give readers a high perceived value so they feel they are getting an internet marketing ebook and additional information or products that are worth what they are paying.

The sales copy also has to build credibility either by stating the author’s credentials, using testimonials, or both. The reader’s objections also have to be countered by the sales copy. This can be accomplished by addressing them directly and by offering a money back guarantee.

A long-copy sales letter for selling an internet marketing ebook or another “how to” ebook that creates a sense of urgency can result in immediate sales. People have a tendency to be impulse shoppers so creating urgency by offering a “limited time” price or bonuses or making the product available only for a limited time will prompt the close of the sale.

Another factor to consider when writing sales copy for your internet marketing ebook is, buyers want to know they can contact you. When you provide valid, easy-to-find contact information your credibility increases tremendously and as a result so will your sales for your internet marketing ebook or any ebook you choose to publish.

Article Distribution by rcplinks.com.

Copyright Christopher Enders. Internet marketing doesn’t have to be a “hit and miss”, “learn from your mistakes” mission. There are people out there who have mastered the art and are willing to share their successful strategies. For some of the most comprehensive internet marketing strategies available today, visit http://BiznessTips.com.

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How To Get A Reporter’s Attention For Your Book -
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?

In my 15 years as a magazine journalist I’ve fielded hundreds, if not thousands, of such calls. The following tips are what I’ve told many authors and publicists. The ones I eventually wrote about are the ones who listened and learned from the conversation.

1.) Ask If the Reporter Has Time to Speak to You

Make “Is now a good time?” the first question you ask when you get a journalist on the phone. Don’t assume that if he or she is busy, they won’t answer the phone because sometimes a reporter on deadline has to pick up. They might be waiting for confirmation from a source or to connect with a colleague in the field, and Caller ID doesn’t always give enough information for proper screening. There were many times when I was on deadline and answered my phone only to find, to my chagrin, a non-stop pitch on the other end. But the callers who impressed me would ask immediately if I was on deadline. All I had to say was “Yes” and they’d say they would call me in another day or so and hang up. Totally cool. I made sure I made time when they did call back. Sometimes I even checked my mail to see if I could find the caller’s press release so I would be ready for our talk.

2.) Understand This: The Fact That You Wrote a Book is Not a Story!

You may have written the best book in the world, but unless you’re Stephen King turning to pulp fiction (as he did recently) or Terry McMillan publishing your first novel in several years and getting divorced at the same time (as she did recently), you and your book are not a story. I’m sorry but that’s the plain truth. Of course if you land on the bestseller lists then we’d have something to discuss. There is one instance, however, when you would be a story and that’s when you…

3.) Connect to a Story Already in the News

When promoting your book you should be reading the newspaper and watching the news (local and national) daily. You’re looking for stories related to the subject matter in your book. Ideally you would have something to say and you would offer that up to a reporter. For instance, if you’ve written a book on cronyism in official government posts you could have put out a press release and called up a reporter during the Hurricane Katrina disaster with information such as, “This kind of cronyism has caused mishaps in government response before. I can tell you how it happens and where it has happened before.” The press release would list the details in easy-to-read bullet points. It would be easy to see you’d make a great interview subject.

This can work for novels as well. Alice Sebold’s The Lovely Bones is an exquisite book in its own right, but it got a huge publicity boost because it happened to get published at a time when several stories of missing girls were in the news.

4.) Ask What the Reporter is Working On

If the reporter isn’t interested in your story, don’t just cut and run. Engage the person in a friendly conversation and find out what types of stories he or she is working on for future issues. This way you get to cultivate a relationship–important because good media contacts are difficult to come by. You’re also learning what is newsworthy so you can either tailor your message for other outlets or come back to the reporter when you do have information he or she can use. I used to love it when the latter happened–it made my job easier!

One last note: Always follow up on the press releases you send out. You might be thinking, “Well, if they’re interested they’ll call” but nine times out of ten it doesn’t work that way. Your press release could be in the mailroom, in someone’s office under a pile of papers or in the garbage unopened. It definitely hasn’t been read! Don’t be afraid to make the call. Whatever the outcome, at the very least you’ll be able to use what you learn for your next publicity effort.

© 2005 Sophfronia Scott

Author and Writing Coach Sophfronia Scott is “The Book Sistah” TM. Get her FREE REPORT, “The 5 Big Mistakes Most Writers Make When Trying to Get Published” and her FREE online writing and publishing tips at http://www.TheBookSistah.com The Book Sistah, 230 South Main St. Ste. 319, Newtown, CT 06470 203-426-2036, Info@TheBookSistah.com

How To Get Noticed By Editors And Publishers: Make Your Strengths Shine by Shelley Wake

To be a successful writer and get noticed, being good often isn’t good enough. You have to shine. You have to have something that puts you above all others. Of course though, nobody is perfect. Everyone has faults and flaws. But everyone has talents and abilities too. What’s your talent?

Find your talent and focus on it. Develop it. Showcase it in your writing so it really shines through. Remember, one thing that stands out is far easier to notice than ten things that are good, but not great. Make sure your best skill stands out.

Stacey’s Story: Start With Something Special

I had my breakthrough while taking a break from writing. I was watching the movie Bring it On and decided to watch the bonus features. One of them was an interview with the director and he talked about how the screenplay got noticed because it opened with the cheer song. That stood out, that got their attention, that made them want to read the rest. I decided to take the same approach. I took chances with the start. I started with a letter, a poem, a snippet from a diary. It must have made the difference because with that one change, a manuscript that had been rejected 14 times got purchased. –Stacey, Novelist

Carmen’s Story: Use Your Strengths

I was told by my teachers and by readers that my dialogue was really strong. So I decided to stop hiding it away and I put it right out front. I made the first chapter of my novel almost all dialogue. It got the attention of an agent, who has since told me that the individuality of the first chapter told him that he had found a new writer with a clear sense of style. He took me on and is now trying to sell that sense of style to publishers. Even better for me, he’s not just trying to sell my first book, he’s trying to sell me as the next new thing, a young writer to look out for! –Carmen, Novelist

Editor Says: “Forget Modesty”

Writing is not a business where you can afford to be modest. You have to get in there and show what you’ve got. Whatever you do better than everyone else, show it off. Build your work around your best skill. Otherwise, you’re going to be lumped in with the rest of the writers that are good, but don’t stand out. –James, Editor

Editor Says: “I’m Looking for One Thing”

Many writers make the mistake of trying to show me everything they do well. Forget it. I’m glancing at hundreds of manuscripts a day. To catch my attention, you have to hit me between the eyes with one strong point that I can’t not notice. There will be time later to show me your other strengths. For the first contact, focus on making one clear point about yourself and make it a good one.
–Darryn, Editor

Susan’s Story: Is it Really a Flaw?

In the early days of Susan’s career, everyone advised her that she relied on dialogue too much. So she cut out the dialogue. She kept writing but found her work lacked energy. Years later, she decided to ignore all the advice. The novel came naturally to her and it was almost all dialogue. The book reviews praised her unique style and voice. Susan learned her lesson—never suppress what comes naturally to you. Remember, what comes naturally to you might be your greatest gift, not your greatest flaw.

Top Six Ways to Find Your Strength

1. Ask other people what stands out about your work.

2. Read some of your best work and make a list of what makes it good.

3. Read through the contents of a book about writing and ask yourself if there is an area you are good at.

4. Think about what other people have said about your work. Are there any comments that keep being repeated?
5. Ask yourself what you care about when you write.

6. What do you like about other people’s work? Often the things you notice in other people’s work are also the things that you are good at.

This article contains a tiny portion of the great advice Shelley Wake learned when she interviewed hundreds of editors and writers for “Kick-Start Your Writing Career.” The book is packed with smart, practical, proven methods guaranteed to get you noticed, get you published, and get your career moving. Link: http://www.writingstuff.com/fs01m.html

Article Source: http://articles411.com

How to Craft a Series of Bestselling Titles from a Single Topic
by Jim Green

During the past ten years I have authored seventeen traditionally published niche non-fiction books, all of which (save one) have achieved bestselling status in their respective genres.

Here’s the thing though; I have used only 2 topics to produce 16 bestsellers.

How do you do that; craft a series of titles from a single topic?

It’s a little-known technique that dates back to the dawn of literature and is used by all bestselling authors either consciously or unwittingly.

And when you know the secret, you can also use this technique in writing fiction.

It has a lot in common with what the late great Alfred Hitchcock called the ‘McGuffin’;
the singular device he employed in all of his screenplays.

Hitch reckoned that everyone is looking for something whether they are watching a movie or reading a book and when you discover what people are searching for in your particular niche you will be well on your way to writing a successful book in record time.

And when you’ve done it once, you can do it all over again - as many times as you like.

Although considerable mileage still remains in the 2 topics I used to produce 16 bestsellers, I decided eighteen months ago to research a third topic for its McGuffin potential and the result was “Your Retirement Masterplan” (How To Books ISBN 1857039874) published in October 2004.

This title currently ranks No.7 out of 3328 competitive titles on Amazon.co.uk and is due for a 2nd upgraded edition in February 2006; to be followed by “How to Earn Money in Retirement” (How To Books ISBN 1845281128) in April of the same year.

But the McGuffin on this third topic is only just starting to bite…

I also have signed contracts for these forthcoming titles:

1. ”Maximising Mindpower to Enrich Your Retirement” – Publication date 2007

2. “Give Your Mind a Daily Workout in Retirement” - Publication date 2008

3. “101 Retirement Holiday Options” - Publication date 2008

4. “101 Projects to Spice Up Your Retirement” - Publication date 2009

5. “101 Online Venues for Stimulating Retirement Interests”- Publication date 2010

6. “Chronicling Your Lifetime Achievements in Retirement” - Publication date 2011

7. “Achieving Your Greatest Successes of Retirement” - Publication date 2011

Have you guessed the secret yet?

There is no end to its power in producing bestsellers and if you would like to incorporate it in your creative writing, you will find out how in the website featured in the resource box below.

Jim Green is an entrepreneur and bestselling author with an ever-growing string of niche non-fiction titles to his credit. http://1st-creative-writing-course.com

No Wonder It’s So Hard To Make Money Online! by Frank Sousa

At a recent Internet Conference that my sons and I were teaching, I was reminded about one of the most serious problems that we all face in Internet Marketing, and that is information overload

What do I mean? Let’s look at a typical day in the life of an Internet Marketer.

9am… you sit down to your computer, with the intent of writing a new website, because you just KNOW that this will be the most profitable project you ever built. But before you get into that, you’d better check your emails

You go through about fifty junk letters…. but look! Here’s a message from some well known Internet Marketing Guru. I know he makes GOBS of money on the Internet every day, and he can teach me the SECRET of marketing on the Internet…. and my gosh he’s only going to charge me $49 for the privilege of knowing that secret. I can’t pass that up, so I better order it right now. After all the price is going up tomorrow you know!

So I order that ebook, and start to read it, but then the phone rings. It is just a telephone solicitor, but after I get her off the call, I sit down to my computer again. Let’s see, what was I going to do? Umm…. not sure but I need to run a virus scan to make sure my computer is clean… and while it’s doing that I’m going to get another cup of coffee.

10am… OK no viruses on my computer. That’s great to know… now I can sit down and get started on that website right…. but I better check my emails first….

Oh look… here’s a system that Mr. X used to rake in $40,000 last night while he was sleeping. Boy wouldn’t I like to have that… let’s go to his website..

Hmm…. seems like it’s another program that says write an ebook on Internet Marketing and sell it to people who would like to learn about Internet Marketing….. no.. I don’t want to do that.

Back to work… But you know I DID see something Frank said once about using public domain reports. I wonder if I could use that. So off I go to see if I can find that report. OK, now I have that, and I think I’ll pass for now.

11am… I better get back to work here. Oops, here comes another e-mail. What? This one says the system I’m trying to use to build my business is dead, and now I need to buy their software or I’ll go broke on the net?

OK, I can’t live without that software, I better get it right now.

12pm…. Lunch time, I’ll get back to that website after lunch

Sound familiar? Unfortunately it’s all too familiar for ALL of us. There are so many different ways to generate income, traffic or whatever we want to do on the Internet, that we’re constantly bombarded by offers.

Many of them are good, and many of them could make money for you IF you sat down and really applied worked on THAT program and ONLY that program for a few months. But the problem is that we get sidetracked so easily. Most of us never really take the time to focus on the ONE project that we need to get working BEFORE we start on the next

It takes a real discipline sometimes to say no to these tempting offers…. and yes… some of them come from me too. Here’s five simple steps to help you FIX this problem with overload……..

1. Set aside certain periods of the day that you check your emails and ONLY check your emails at those times.

2. Sit down and decide once and for all that you’re going to build a SOLID website, ebook, program, or whatever it is that you want to do. You’re not going to deviate from that plan until you’ve accomplished that goal. Along the way you MIGHT be presented with some software or peripheral program that would work well with what you’re trying to accomplish.

If that’s the case then GREAT… get it and integrate it into your online model, but if it doesn’t mesh with your PRESENT project, then either don’t buy it at all, or if you MUST, then put it into a separate folder on your computer called “Future Projects” and don’t mess with it until you’re on track with your present one

3. Make a to do list. This letter is an example. It was the number one item on my to do list for today, I wanted to contact you and write about this while it was still fresh in my mind

4. Find out what time of the day is the most productive for you and set that time aside for your most important tasks. Mine is usually 10pm to midnight

I realize that many readers must juggle their web site efforts with a full time job… but the real key is consistency. Set aside SOME regular time each week to work on your online presence

5. Resolve here and now that there are many ways that you would be able to make money on the Internet, but you can only do ONE AT A TIME… so you’re going to work at ONE until you’ve either made a success of it or it truly has proven not to be what you’d hoped for. If it’s the latter, try to find out why. Was it a problem in promotion? Was it the layout, the text, the headline?

You don’t want to repeat the same mistakes again

My sons and I make money in many different ways on the net, but everything we do that is successful for us always boils down to this simple formula.

I could ramble on for a long time about this, but I think you get the idea. This entire article can be summed up in to one word

………… FOCUS

Sign up for your free Cool Web Tips newsletter at http://coolwebtips.com You’ll receive many more PRACTICAL tips about getting more traffic, building effective websites, generating more revenue, and converting lookers into buyers. Frank Sousa is an author, teacher, & developer of the secretspidergenerator. http://www.secretspidergenerator.com

Article Source: http://articles411.com

Simple Steps Lead To Successful Books by Jim Donovan

Like most first time authors, I figured that once the word was out that I’d written a book, the world would beat a path to my door wanting to buy it. I’ll admit I gave little thought to marketing until the day my first printing of Handbook To A Happier Life was delivered. In a panic, I called a published author I knew and asked, “What do I do now?” She suggested several books about book marketing, which I bought immediately. I was on my way.

Success in book selling is a three step process: 1. Write the book. 2. Print the book. 3. Sell the book. That last one can be bit tricky:-)

Space does not permit me to go into all the details of my process or to list the many people who helped, however, there are a couple of very important points I learned early on which made all the difference.

The most important thing I learned was to identify my reader. As much as I hated to admit it, not everyone would buy my book. My early feedback told me entrepreneurs, network marketers and salespeople were buying my book. I began to ask myself focused questions as to how I could best reach these people. I set goals. After all, if you don’t have a goal, how will you know when you’ve succeeded? I took specific actions daily. That’s important. Consistent action will make all the difference.

There were days when I was ready to give up but I kept taking action. I refused to give up. Another important point. Never, never, never give up! One day, a door opened. I had located a distributor who was selling to the market I wanted to reach. They reviewed “Handbook To A Happier Life” and it was put on a recommended reading list. It went into eight printings with almost 100,000 copies sold and was translated into several languages, and then sold to a big publisher. I knew all along that once people saw this book, they would want to read it.

I firmly believe most books will sell once you have taken the time to clearly define your market, set your goals and commit to taking daily action. And more action - keeping in mind that there are many places you can sell books besides bookstores. Go for it!

The Best Business Card You Ever Had

“Keep in mind Jim, this is a great business card.” That was my first lesson as a new author and it has served me well over the years. On a lark, I sent 20 copies of my new book to the presidents of several big direct sales companies. The result was a glowing testimonial from the president of one of the companies, along with an order for 250 books. Was it worth the cost of giving away the 20? You bet it was! I like to think of giving away books as planting seeds. You never know which ones will spout or when.

Many professional speakers and coaches willingly give away their $12 paperback book (with a cost of a $2-$4) and attract clients and bookings worth thousands of dollars from it. Others obtain high priced consulting contracts using the book as a door opener.

To receive a FREE “Successful Self-publishing” e-book, visit
http://www.writepublishselllyourbook.com

Jim Donovan, is a successful author, speaker and book coach, who guides authors through the entire process of writing, publishing and selling their books and helps them achieve the success they desire. You can learn more at http://www.thebookcoach.com

Article Source: www.articles411.com

Top Ten Getting Started Tips to Market Your Book and Business by Judy Cullins Book Coach

Want to sell a lot more books? Want clients calling every day to find out more about your service? Most emerging businesses forget the #1 way to promote anything–the Internet. Specifically, writing and submitting articles.

These ten Tips will help you write a winning article that top ezines and Web sites will want to publish.

1. Include your non-fiction book’s chapter how to’s or your fiction’s juicy chapter excerpts in your articles. Your book coach encourages novelists as well as self-help authors.

2. Keep your articles around 200-800 words each. Remember today’s audience likes short copy. They want it one, two, three.
Online writing is so different from what print magazines want.

3. Keep your article focused on just one thesis or point. That means mindmap your article or make a linear outline what points to keep before your write it. A plan helps.

4. Create a hook for your two or three-sentence introduction. Notice this one asked you a few questions to engage you.

5. Forget the old school of writing for print magazines and getting paid. Follow the Internet way– give your article away like Mrs. Field cookie samples, so people who read them and notice your signature file will want to visit the site where you sell your book.

6. Keep yourself out of it. Your audience wants to know what you can do for them. Replace those “I” constructions with “you.” “If you are like me….”

7. Number the main points for clarity. People love easy to read tips. Remember tips have a format that pros know. Start with a command, follow it with a benefit for doing it, and follow that with examples of how.

8. Collect ten well-edited articles before you blast off. Online readers will look at you more seriously when they see you offer more than one quick thing. They will see you as the savvy expert and click to where you sell your book.

9. Leverage one article into five. Change your audience. Change your number of how to’s. Three Tips to… or Five Tips… or The Two Best Ways to….

10. Remember free information is the reason people go to Web sites, so put your articles there as well as in a blog.

Once you get dozens of short articles or fiction excerpts out to no spam ezines or top web sites in your field, you will notice the search engines optimizing your site because they see your important key words that link you, your book, or your service together. Your submitted articles lead to the magic of “viral marketing.” The thing is that this is attraction, natural marketing at its best. Your coach’s URL and signature file is now on over 33,000 Web sites.

Judy Cullins ©2005 All Rights Reserved.

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Email her at Judy@bookcoaching.com or Cullinsbks@aol.com
Phone: 619/466-0622 — Orders: 866/200-9743

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people’s lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, “The BookCoach Says…,” http://bookcoaching.com

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